Ellen MacArthur cares deeply about protecting the environment and has decided to take a constructive step. She has taken a stance as a “catalyst for change” and is encouraging concrete actions which will move society towards better care of the environment. As Renault’s campaign fits in perfectly with this aim Ellen MacArthur has committed to support the Renault eco2 initiative. “We can’t expect people to do without cars, but we can reduce transport-related C02 emissions by encouraging them to change their driving habits and buy cleaner cars”.