The first year of the Renault Graduate Programme provided a rapid and enjoyable introduction to the Company's activities. Through three-month placements in Fleet, Customer Services and Distribution, I learnt just how diverse Renault's work is. The most enjoyable placement, though, was as a New Car Sales Executive at Renault Watford. Selling new cars to our customers proved a real challenge, yet also gave a great buzz and provided a valuable insight into the front line of the business.
Following the Graduate Programme, I secured my first permanent role in Marketing Planning as a Market Analyst. Responsible for providing the company's reports and market intelligence to the Board of Directors, I enjoyed real responsibility and exposure from the outset, whilst also developing new analytical skills.
My first role provided a vital foundation from which to progress to my next role, Clio & Renaultsport Product Manager, which provided the opportunity that I'd been hoping for: working closely with the product. Responsible for defining the product and pricing strategy for one of the UK's best-selling superminis and hot-hatch ranges, I enjoyed real hands-on experience right from the outset, as well as having the fantastic opportunity to test our Renaultsport range to its limits on several of our customer track day events!
My next role proved a real case of 'right place, right time', as I assumed responsibility for the UK launch of the Dacia brand, which was in its infancy at the time. I've been fortunate to have had a once-in-a-lifetime opportunity to define and oversee the launch of a new car brand into the UK market, which gave me the unique opportunity to work on a real live 'case study' you normally only read about in text books! My French proved a real asset in liaising with Central teams in Paris to define our strategy, whilst a knowledge and passion for cars and marketing were vital in establishing the brand with a huge variety of stakeholders, including dealers, industry representatives and agencies.
After two years on the Dacia project, I progressed to Corporate Planning Manager. Together with the Managing Director and Board, I was responsible for defining and implementing the Company's business strategy, as well as managing cross-functional projects and liaising with our Alliance partner, Nissan. It was a fantastic role which gave me a great insight into all aspects of Renault UK's work, and one which involved many working relationships with people across the organisation, both in the UK and France.
Now as Marketing Communications Manager I am responsible for planning and implementing Renault UK’s marketing communications strategy at a national and regional level. I work with creative agencies to produce high quality media campaigns and ensure the Renault brand image is developed in line with corporate objectives.
So, after six roles, Renault has provided the ideal opportunity to learn and progress. Maple Cross has proved a relaxed and friendly, yet professional environment in which to work, and offers individuals with the desire to succeed the opportunity to take control of their career and tailor its path to suit their individual interests and goals.